If you are a business owner trying to improve your online presence it can seem overwhelming with all various terms and technical information, but don’t worry! With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it …

SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits. Consider writing a piece of guest content, not for your own site but for a relevant, external site …

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link …

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

More and more, search engines have begun to incorporate social context into their search results. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. And the major definitive terms in your query are keywords. Links don't matter that …

If you’re only managing one site, there’s another way to spot trends: by measuring specific pages versus rankings via spreadsheet. You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. For eCommerce websites whose …

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. The more you can use the content you …

When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. The difference between …

One hundred percent of searchers look at the first organic result, whereas only 50 percent look at the first paid result. The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give …

Google does not like automation when it comes to building the main content of a text-heavy page; that’s clear in 2018. Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect …

Every page should be given a title that describes its content. When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. That is why features like Apple’s …

If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. HTTPS (secure) URLs are typically created after a user has logged into an eCommerce website. Although there are numerous Meta tags, only a few …

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. You will plant three seeds today, are you ready? Using keywords …

Make Full Use Of Business & Website Reviews – Google, Yahoo and Bing (in fact, all search engines) take reviews extremely seriously. It increases website visibility, user traffic, conversion rate, and ROI. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords …

The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. You never know, you might discover something that you can use in your future digital marketing and social media efforts. It’s one thing to optimize …

You do not need to avoid talking about a topic altogether, but link to the most relevant page when you do so. When you’ve spent a great deal of time working on a site or managing a site, it’s really easy to be blind to the little things …

Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. After implementing any SEO technique, you need to monitor your efforts. Even seemingly negligible factors like fast-loading pages can improve search engine rankings.: If you want your website to rank well on …

The anchor text and destination address are specified separately in a hyperlink. If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team …

The story has it that Google Panda was released precisely to tackle the problem of thin content. Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. Remember that it ’s also highly important for the topics of sites linking to …

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. In addition to your user experience …

Implementing the right SEO strategy is one of the most effective techniques in this regard. Search engine optimisation can help attract highly targeted traffic to your business – which can improve the sales and conversions over time. Doing so will dramatically bias outcomes in your favor. Using your focus keyword in …

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Learn which industry ranking factors are important to your business and how to improve your online rankings. If you want to do good marketing, look …

Google’s related searches can also help businesses understand their audience and ensure they can be found for relevant searches. The actions you take to optimize your site will have a direct effect on your SEO ranking. A business communicates to the potential customers through the content on their website …

You do not need to avoid talking about a topic altogether, but link to the most relevant page when you do so. Likewise, search engines trying to interpret invalid HTML may misunderstand the content of a page. Which relevant search terms are most popular? Many companies err by assuming a …

A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. With Google's mobile-first index, mobile web pages are more important …

Good content will also naturally improve search rankings by attracting more backlinks and social shares. That means with SEO they are essentially redundant. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. A short click, on the other …

Your goal should be to create links to individual posts/pages along with those leading to your homepage. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords …

As with all major shifts in digital marketing, there isnnt really a single reason why user queries are getting much longer. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. Whether you are a …

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. How well written your content is and how much it brings value to …

Before you can prime your pages you must understand how Google stores your content in its search index. Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it’s also included in your page title, meta description, and H1 …

Yep! Many websites remain invisible to search engines because of incorrect SEO and are missing out on great opportunities. Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and track your progress. Because …

The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords …

Links are still a critical element to Google’s algorithm and their value needs to be protected. Being amongst the first websites that a user sees when they search for a product/service that they’re interested in – being at the top could prove vital in winning all those important …

Some companies (Black Hats) will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that gets you kicked out of search results due to their methods. Keyword stuffing is considered a prohibited SEO …

See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a …

Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc …

Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. A smart keyword strategy tackles only enough keywords …

If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. Beauty is important and usability is even more critical, however …

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. We all started out …

As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice …

ASO is the cool Canadian cousin of SEO and the two can work together in terms of linking. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. Target links from websites with high DAs, since the higher the DA, the more relevant …

Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable …

We’ll talk about how to target the right pages on your site with the right type of links and how you can secure them.You need to figure out a way to get other websites to talk about you. Marketing-savvy businesses conduct paid and organic keyword research inform their …

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). Old …

A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the …

There is a heavy crossover between the two disciplines, but the goals are the same: to increase visibility and prominence for the website or app being promoted. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. The days …

How can you answer them and show them you have solutions? Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that …

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your …

Google has told us for well over 10 years what is important to them and how to rank higher in search engines. Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help …

If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and …