Make it sufficiently broad in terms of SERPs

If you are a business owner trying to improve your online presence it can seem overwhelming with all various terms and technical information, but don’t worry! With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it …

more ...


How To Get Thousands of Visitors From Google

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link …

more ...

Facts about organic links that will make you think twice

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

more ...

Pay attention to link research

More and more, search engines have begun to incorporate social context into their search results. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. And the major definitive terms in your query are keywords. Links don't matter that …

more ...


Learning about search queries

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. The more you can use the content you …

more ...

Reasons that people rely on comment spam

When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. The difference between …

more ...

How you will benefit from canonical URLs

One hundred percent of searchers look at the first organic result, whereas only 50 percent look at the first paid result. The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give …

more ...

The secret behind offsite SEO

Google does not like automation when it comes to building the main content of a text-heavy page; that’s clear in 2018. Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect …

more ...


Understanding non reciprocal links

If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. HTTPS (secure) URLs are typically created after a user has logged into an eCommerce website. Although there are numerous Meta tags, only a few …

more ...

Create a search marketing strategy based on plugins

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. You will plant three seeds today, are you ready? Using keywords …

more ...

Can meta tags help improve my search engine placement?

Make Full Use Of Business & Website Reviews – Google, Yahoo and Bing (in fact, all search engines) take reviews extremely seriously. It increases website visibility, user traffic, conversion rate, and ROI. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords …

more ...

Keyword research is the basis of all search marketing

The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. You never know, you might discover something that you can use in your future digital marketing and social media efforts. It’s one thing to optimize …

more ...


Establish intuitive information architecture by considering SEM

Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. After implementing any SEO technique, you need to monitor your efforts. Even seemingly negligible factors like fast-loading pages can improve search engine rankings.: If you want your website to rank well on …

more ...

The reason everyone loves walled garden sites

The anchor text and destination address are specified separately in a hyperlink. If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team …

more ...



Search marketing implications related to conversion rates

Implementing the right SEO strategy is one of the most effective techniques in this regard. Search engine optimisation can help attract highly targeted traffic to your business – which can improve the sales and conversions over time. Doing so will dramatically bias outcomes in your favor. Using your focus keyword in …

more ...

Design + stickiness = Greatness

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Learn which industry ranking factors are important to your business and how to improve your online rankings. If you want to do good marketing, look …

more ...



Losing Focus on CTR

A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. With Google's mobile-first index, mobile web pages are more important …

more ...

Questions to ask about web 2.0

Good content will also naturally improve search rankings by attracting more backlinks and social shares. That means with SEO they are essentially redundant. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. A short click, on the other …

more ...

I urge you to think about ROI

Your goal should be to create links to individual posts/pages along with those leading to your homepage. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords …

more ...

Make link bait a priority

As with all major shifts in digital marketing, there isnnt really a single reason why user queries are getting much longer. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. Whether you are a …

more ...

Design + non reciprocal links = Greatness

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. How well written your content is and how much it brings value to …

more ...

More focus is put on indexed pages

Before you can prime your pages you must understand how Google stores your content in its search index. Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it’s also included in your page title, meta description, and H1 …

more ...

Less is always better when it comes to gateway sites

Yep! Many websites remain invisible to search engines because of incorrect SEO and are missing out on great opportunities. Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and track your progress. Because …

more ...

Republish evergreen blog posts

The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords …

more ...

Discover the connection between user experience citations

Links are still a critical element to Google’s algorithm and their value needs to be protected. Being amongst the first websites that a user sees when they search for a product/service that they’re interested in – being at the top could prove vital in winning all those important …

more ...

Why have metrics been so popular?

Some companies (Black Hats) will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that gets you kicked out of search results due to their methods. Keyword stuffing is considered a prohibited SEO …

more ...

Its all about search engine spiders

See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a …

more ...

The benefits of hits to your search marketing strategy

Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc …

more ...

The latest trends in 301 redirects

Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. A smart keyword strategy tackles only enough keywords …

more ...

Why bread crumbs matter

If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. Beauty is important and usability is even more critical, however …

more ...

Organic results are perceived as most relevant

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. We all started out …

more ...

I bet you didn't know this about html

As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice …

more ...



Hidden facts about doorway sites

We’ll talk about how to target the right pages on your site with the right type of links and how you can secure them.You need to figure out a way to get other websites to talk about you. Marketing-savvy businesses conduct paid and organic keyword research inform their …

more ...

Difficult things about analysis

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). Old …

more ...

Is this the end of domain authority as we know it?

A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the …

more ...





Repurpose old inbound links

If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and …

more ...