Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won’t get you anywhere. Whenever your URL changes, think of what you may have going on that’s attached to those URLs. If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones.

Advanced on-page SEO principles

SEOs constantly work to get new links connecting to their sites that are from sources of high authority. It is better create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Keyword research can help you discover new content opportunities, while it can also improve your existing content. Search engines are operated with complicated algorithms that decide where any page on the internet deserves to rank for a search phrase.

Mobile readiness is a confirmed general ranking factor.

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Many moons have
passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve.

Domain to Page Relevance

Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going to help you rank. Gaz Hall, an SEO Expert from the UK, said: "When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in their visitors and who doesn’t care whether they ‘rank’ or not; or it’s content that is clearly aimed at Google, with the visitors as an afterthought."

“Niche down” approach

Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words! Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content.