If you have different sections of your site, or domains for each country, enter
each one in the relevant directories: Google Places, Bing Business Portal, or
any other directory that’s relevant to your region. A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run.
On the web, our audience is global
It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: Many bloggers who have
only recently started a blog or a website often struggle to understand what the term “backlink” means. The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs.
SEO does not happen in a bubble
When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you can get your website towards the top end of this long list. People make use of
search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score.
Which of your articles are most informative and valuable?
Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. Information Architecture allows people and search engines to better understand the content structure on a site. According to SEO Consultant
, Gaz Hall: "Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic."
Be Informed and updated!
Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Putting a Rel Author
tag in all of your published posts would mean that you’re putting your reputation on the line. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin?