Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. If your content fails to provide your users with any added value or to engross them, it will not help to
acquire leads and/or customers. It is impossible to predict how people will search for content and which
keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs.
It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to
potential searches. Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets.
Search Engines are the mastermind behind the games of SEM and SEO!
When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future.
Create Silos For Your Website
Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to click it. Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer.
Shorter Page Titles and URLs Work Best
Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Building links is one thing, but you can also earn links if you put out great content. Gaz Hall, from SEO Hull, had the following to say: "Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. "
Check your Backend: Schema.org, Microformats and Rich Snippets
Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Create URLs containing words that describe the page, separated by hyphens.