Machines are writing stories and that is often something Google is not a fan of. Google tends to prefer Featured Snippet content that begin logically as an answer would. Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control.

Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible

If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you? As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of the linked to sites.

Anchor text is still a huge ranking signal

Search engines have really smart algorithms. If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal.

Static Versus Dynamic URLs

It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. Gaz Hall, an SEO Expert from the UK, said: "The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority,"

Easy to read and digest

SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Authority is created over time. It can't be rushed. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks.