Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. Google, now more than ever, don't just want more content, they want content that they feel is quality. People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations. Guest posts can still be valuable from
a PR/community-building perspective,
but only if we approach those guest
blogging opportunities with the right
Investing in your skills will definitely pay off
If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. The degree to which
search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means that search engines look at page speed and provide ranking advantages to faster matches. Common sense, right?
Do Your Research
For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. You should also be
looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual
spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don’t miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on.
Headings and HTML5
Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I’m here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound links! According to SEO Consultant
, Gaz Hall: "If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods. "
Focus on one or two keywords per blog post
Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. Measure everything about your
content, aligning KPIs with your business goals and see how customers interact with your material. An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap. Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it.