SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. Let’s get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let’s debunk this mystical word that every SEO article and checklist talks about.
Look for more internal links to add to your post
There are many things that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that play by the rules, you will get results that last. Know your audience –
surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry. Keep in mind that quality and consistency are crucial.
Understand how to classify the keywords you find
One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. According to Google, featured
snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause publishers to lose traffic. What if someone learns all they need to know from the snippet and doesn’t visit the source site? You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience.
Brands who have implemented SEO strategies successfully boast better conversion rates
Reaching out to random people and asking them to share your stuff isn’t really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content, will probably read it, give feedback or even share it with their followers. A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. Gaz Hall
, an SEO Expert from the UK, said: "If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts."
Here is your opportunity to write something and rank
Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. Try to improve your
site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and not real people. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve.