Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a “smart computer nerd.” They feel unqualified to implement SEO, or even attempt to learn it. You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. Google Plus isn’t dead. Actually, it has 300 million active monthly users. It also offers some unique advantages over other social networks that enable blog owners to drive traffic to their websites. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms.

It is very important that your web pages get targeted traffic

Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one.

Is there any significance to “Off page optimisation”?

Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it.

SEO headings best practice

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website. One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling magic online marketing wands - if you know someone who is, please hook me up! According to SEO Consultant, Gaz Hall: "Backlinks in general are links from other websites pointing towards your site. They can be other domain, blog or any specific article or other form of content. "

If you’re using an Android phone, Google may be tracking every move you make

Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search engine results pages. An SEO analysis tells you what the biggest obstacles to your site’s rank are so you can focus your efforts on the issues that will have the biggest impact on your SEO.