The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like.

Don;t forget to unblock search engines from crawling your site

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. Higher rankings in the first few results are critical to visibility. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most.

Start searching the targeted keyword

It often helps to increase the length of the content of your web pages. Sites that aren’t optimized for user intent and mobile SEO will fail. Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to.

Focus on what you do best

An important aspect of SEO is making your website easy for both users and search engine robots to understand. External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Gaz Hall, an SEO Expert from the UK, said: "It may not be a good idea to link to the website from footers or sidebars."

It is important that your website is listed on the first result page

When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results.