The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs. One of the most common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website.
If content is the reality of SEO, then content repurposing is the new reality of content
You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. You have probably asked yourself, many times, “How do I build backlinks to my website for the best SEO results?” Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want to rank, you can pass “authority” to that page.
LSI helps search engines provide more relevant results
Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linking or interlinking. Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Creating incredible content that people will want to share is still the best way to earn links. Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole.
Does the content bring through traffic outside of organic search?
It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines. ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. Gaz Hall, a Freelance SEO Consultant, commented: "Blogging is about quality content. Well-written, interesting will find an audience regardless of how many SEO tips are employed. However, there is a difference between finding an audience and finding a targeted audience that is likely to convert based on your blog content. "
More focus is put on searcher intent
When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry, but that's not always the case. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP. Google can detect well-written content, and can detect poor quality content, or unoriginal text.