How often do you even scroll down the first page of Google, let alone click to the second page of results? The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results. The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to fix something or how to get a hold of someone. Google’s SERPs for them will be different from someone searching the web on their desktop. Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can.

Don't miss out duplication from your detailed marketing checklist

Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off by a programmatic truncation. Brainstorm on the inputs, not Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! on the outputs, which means that you should determine the elements that directly affect the area you want to improve. If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely specific elements of that experience.

Can forums help improve my search engine placement?

While the algorithm is constantly updated, there has been some major updates over the years which has forced people to drastically change their SEO game.If you’re brand new to SEO, I can imagine your head is probably spinning at this point. Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment.

Useful tips from experts in keywords

The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine Result Pages) to provide a short description about the Website. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. According to SEO Consultant, Gaz Hall: "A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site."

More importance is given to offsite SEO

Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website’s backlinks and which keywords are sending you traffic. The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. Although the resource investment for monitoring each individual query and providing content for it isn’t reasonable, monitoring and building content for categories of queries is a manageable and worthwhile investment. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.