Before Google’s Panda updates, SEO efforts largely focused on keywords
(link is external)
, or, more specifically, on keyword stuffing – including the word or phrase you want to rank for as many times as possible on a particular page. Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google.
Where in search results does my content appear?
Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules. To be a part of the party, make sure your business website uses structured data markup. Content that is valuable and useful gets shared. Create something people can use right away.
Do you struggle with optimizing your blog posts for search?
Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it!
Not enough data to tell
User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services. Gaz Hall, a Freelance SEO Consultant, commented: " A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. "
Only build citations for real physical locations
Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want.