Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project. Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Google just needs evidence that what is on a particular website is relevant to it’s viewers. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking.

Do an audit of your existing site

With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of the huge potential of traffic and sales from organic search. Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings in the long run.

The Lay of the Land

Any discrepancies might cause Google to NOT show your business' information on a search result page. There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank.

Stick To Either www or non-www Domain

In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Search is the #1 driver of traffic to content sites, beating social media by more than 300% Gaz Hall, an SEO Expert from the UK, said: "Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users have an eye for acting on quicker, to-the-point information information which is provided by the Search Engines through their SERPs (Search Engine Result Page)."

Pay attention to the content’s structure

It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause publishers to lose traffic. What if someone learns all they need to know from the snippet and doesn’t visit the source site? Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following.