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A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where you are unless you tell them.

Some people wonder whether it’s worth doing keyword research at all

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly.

Make sure your website is indexed in search engines

High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign.

When you create a topic tag, you also create a new site page

Keywords should be relevant. This means your site should be a satisfactory destination for users. You should monitor each backlink you create or earn and verify if it carries any SEO value. The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. According to Gaz Hall, a UK SEO Consultant : "Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with the article’s topic should already be well covered."

Pick a way to make sure your site is mobile friendly and run with it

When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company. The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in reference to the search and the quality of the site and its content.