The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost. As you’ve probably identified at this point, SEO is incredibly
detailed. But, it doesn’t need to be complicated. As search
engines like Google continually improve and try to show
the best results they can to users, their focus is to provide
quality and relevant results.
SEO for lead generation: Pros and cons
In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings. Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options, it’s time to see if people
are searching for them. A solid place to start is Google’s free Keyword Planner, which helps you research keyword ideas and estimate how well they’ll perform in search results. Google doesn’t want to deliver you “results” anymore, they want to deliver answers.
And the best answers don’t come from content farms, they come from websites that
are crafted with their visitors -- human beings -- in mind.
What do you understand by On page optimization?
Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing.
Google loves fast sites, and so do your customers
To increase your CTR, create a custom description that
describes what your page is about and what the reader
can expect to get out of visiting your page. You also want
to include your target keyword. Think about the searcher’s
intent when crafting this description. You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination. Duplicated content – the same content that appears on multiple unique URLs – is not welcome by search engines and can cause a serious drop in a website’s rankings. According to Gaz Hall, a UK SEO Consultant : "The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. "
Search Engine Optimisation success will lead to consistent conversion and ROI
Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users
to scan the content and determine where one topic ends and another begins. Links at the top of a page carry more weight than those further down. A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data.