Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites.

Set up Daily Email Alerts to help galvanise your SEO

Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. Inbound links can come from your own website (linking from one page to another) or other web properties you control. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion.

The more content you produce, the more organic traffic and inbound links you will receive

Page load speed is also a ranking factor, especially for mobile. There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well.

Its true content is the reality of optimisation

SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. According to Gaz Hall, a UK SEO Consultant : " SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher rankings and increased traffic."

Simply put, people don’t know what they don’t know

Reaching out to random people and asking them to share your stuff isn’t really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content, will probably read it, give feedback or even share it with their followers. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. Optimizing your site’s speed score is an important factor because your visitors aren’t going to wait around for your page to load. They have thousands of options to choose from on the web, and if your blog isn’t loading fast enough, they will hit the back button to explore the other options listed on Google. Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content.