The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. The number and quality of links pointing to your site will largely determine in what position your site ranks. Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking.
It’s time to revolutionize our approach to long term SEO benefits
Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services that they are looking for. Google and other search engines also use the text of the URL of the page
to determine the content of the web page. You should use your keyword or
phrase in the URL of the web page - either the folder/directory structure or the
HTML file/page name itself.
Arm yourselves with an SEO strategy
Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within the body of content, to your site, as they are more SEO-friendly and attract more traffic. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on the SERPs.
Fix all Broken links
Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to action. Every page is going to have some bounces. True to form, Google is always changing, tweaking, and improving its algorithm. Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours."
Understand the increasing real-time aspect of SEO
The source of a link matters a great deal to how much weight it carries in Google’s algorithm. Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term.