You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well. Without a doubt keyword research is the first and foremost step towards a successful search engine marketing campaign. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites.
Create Images That Attract Links
Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO.
On-page SEO refers to all the measures you can take effect on your own site. These measures make it
easier for search engines to find your website, index it, and understand and classify your content. Offpage
SEO covers issues which are external to your website and ensure an inflow of high-quality inbound
links. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example.
Links, links, links!
Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. A link should only be considered quality if it’s relevant to your website and the particular page that the link is pointing to. One of the simplest ways to optimize your blog posts is to focus on writing things that are relevant to your specific audience. If you are writing content that gives them the information that they seek, your SEO is going to improve. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines.
Target Low Hanging Fruits
To increase your CTR, create a custom description that
describes what your page is about and what the reader
can expect to get out of visiting your page. You also want
to include your target keyword. Think about the searcher’s
intent when crafting this description. For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. Gaz Hall, a Freelance SEO Consultant, commented: "The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase."
Understanding the rationale behind link intersects
When building your content, it’s important to remember to give the
crawlers enough to bite into. A hundred words typically isn’t enough copy
for these crawlers to read and understand what the content is about. And
this content shouldn’t be stuffed with keywords either, as some search
engines (as you’ll learn in later sections) punish websites for keyword
stuffing. Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected.