Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about. While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content. When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO.

In general, nofollow links do not stand on their own

SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR).

Each page should have its own title tag

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting on the other side of the link rather than just quickly clicking to see what the rest of the title is about. Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content.

Use heading tags to break up large passages of text

Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits.
Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe—Google. According to Gaz Hall, a UK SEO Consultant : "Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO."

We all know that proper search engine optimisation (SEO) is critical to boosting brand awareness

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. The key to success is balancing risk with reward and keeping a close eye on your budget. You need to KNOW how much risk you're willing to take on and how much money it'll take to get results.